Hosted on MSN

EA is launching an in-game ad service

It feels like game publishers have been toying with the idea of putting advertisements in their games for years, but no one has been brave enough to put their hand on the stove. Until now, that is. EA ...
Player.One on MSN

EA Advertising launches to push more in-game ads, expand brand partnerships—will it affect games?

Electronic Arts has announced that it is launching the new EA Advertising platform that will specifically head the company's ...
Marketing Dive

Hispanic consumers and mobile in-game ads: Here’s what the numbers say

Marketers have increasingly turned to gaming to reach core audiences. However, the gaming audience is far from one-size-fits-all, and marketers that incorporate culture into their gaming strategies ...
The Next Web

EA just built a full advertising platform inside its games, and 120 million players are the audience

EA launches EA Advertising, a platform for brands to buy real-time ad placements inside its games, reaching 120M monthly players. Electronic Arts has launched EA Advertising, a platform that lets ...
GameSpot

In-Game Ads For Full-Price Games “Would Seem Unfair,” GTA 6 Parent Company Boss Says

GameSpot may receive revenue from affiliate and advertising partnerships for sharing this content and from purchases through links. Putting in-game ads in full-priced games “would seem unfair,” ...
GameSpot

New Xbox Exec Clarifies Recent Comments About In-Game Ads

GameSpot may receive revenue from affiliate and advertising partnerships for sharing this content and from purchases through links. Xbox chief strategy officer Matthew Ball has clarified comments he ...
DualShockers

EA is Launching an In-Game Ad Service

Jake Valentine is a Contributor at DualShockers with more than two decades of experience covering the video game industry. Since 2004, he has written about games across news, reviews, guides, lists, ...