Biopharma companies that provide healthcare professionals (HCPs) with compliant chat channels benefit from increased engagement, according (PDF) to Veeva Systems. Analyzing interactions captured in ...

One of the next frontiers for lead generation technology is the need to support marketers’ goals for more intelligently responding to inbound prospect inquiries, like those made to a website, call ...

PRESSADVANTAGE – Rocket CRM has announced continued development and refinement of its Missed Call Text Back functionality, reflecting broader changes in how organizations manage inbound communication, ...

It’s understood by marketers that one of the most important ways they can differentiate their offerings in today’s unique selling environment is by creating a remarkable customer experience. One step ...

Though the phrase predates the modern Internet, "one-to-one communication" remains the best way to describe the end point most marketers would cite as the goal of their online strategies. Though they ...