A few years ago I stumbled upon a study that tried to prove the significant difference between visual and textual information. According to this study, visual information -- when presented clearly -- ...

A picture is worth thousand words, they say. But a graphic representation of information, delivered directly to the target audience, may just be worth a million for hospital marketers. Graphic ...

This content is produced by a publishing partner of Open Mic. Open Mic is the self-publishing platform for the marketing industry, allowing members to publish news, opinion and insights on thedrum.com ...

Humans are visual creatures. According to some estimates, up to 90% of the information transmitted to the human brain is visual, making it a powerful tool to communicate your message. Turning ...

Infographics are visual stories rendered digitally, and presented in a format that is easy to understand. The concept of the infographic is incredibly simple, but it is actually one of the handfuls of ...

You should be prepared to promote infographics as relentlessly as you can if you want to maximize their success. Here are a few tips you need to know. Incorporating visual content in your marketing ...

Have we become a society of whiners when it comes to information overload? The time management field is overflowing with advice touting that more self-discipline is needed to control time allocations.

There are so many tools being released every day allowing us to easily create better and better images –including infographics — to share and use in our marketing efforts. Even folks (like me!) who ...

Helping & empowering business owners for over 15 years, helping them to understand how to protect own interests, build bridges to amplify joint ventures, adapting new business practices and solutions.

People are exposed to different streams of information every day: emails, news, and social media feeds are just some of them. This happens so often, we rarely realize the toll information overload ...