Lately, it seems the only constant at J.C. Penney (JCP) is change, so it probably shouldn't come as a surprise that the retailer is once again switching up its logo. Business Insider noticed that J.C.

JCPenney is attempting to recover from the damaging strategies it took on during ex-CEO Ron Johnson's tenure. Its logo is one of its main concerns, with branding surveys showing JCP logo awareness ...

PLANO (CBSDFW.COM) - An old favorite is returning to JCPenney stores across the country. The former company logo is coming back, after a brief trip to the storage room under now-ousted CEO Ron Johnson ...

JCPenney is reverting to their old logo. In an effort to lure back customers, the Plano-based retailer is ditching their current logo in favor of something arguably more recognizable -- their old logo ...

An icon in the shape of a lightning bolt. Impact Link At the beginning of Ron Johnson's short-lived but infamous reign as JCPenney CEO in January 2012, he unveiled a logo that completely rebranded the ...

We screwed up big time, please forgive us! JCPenney released a video ad yesterday that begged shoppers to come back to its stores — just weeks after it fired Chief Executive Ron Johnson for his ...

JCPenney Set to Open Its First-Ever Store in Manhattan on July 31 153,000-Square-Foot Store in Busy Herald Square Area Showcases Retailer’s Innovation and Affordable Style Advertising for the new ...

The article also notes that this all-lowercase "jcpenney" logo likewise appears on the company's latest print material. If this is indeed the new logo (there's been no official announcement from the ...

Add Yahoo as a preferred source to see more of our stories on Google. Lately, it seems the only constant at J.C. Penney (JCP) is change, so it probably shouldn't come as a surprise that the retailer ...