Jamba Juice is dropping the "Juice." From now on, the chain will be known as just "Jamba." The name change comes as part of a total brand overhaul that Jamba hopes will win back the loyalty of its ...
Following a $200 million sale to FOCUS Brands, announced last summer, nearly 30-year-old Jamba Juice is refreshing its image across the board—and even changing its name. The 850-unit chain, founded in ...
Jamba Juice Subtly Dropped the ‘Juice’ From Its Name, So Now It’s Just ‘Jamba’ … With New Menu Items
Jamba Juice just took a page from Dunkin’s book! The California-based chain announced earlier this month that it was officially dropping the “Juice” from its name and becoming “Jamba” instead. The ...
Geoff Henry started off the conversation on-brand: "It's certainly an exciting time to be part of Jamba." That's right; it's just Jamba now, said Henry, the brand's president. It's another example of ...
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