1% in 2025. Honestly, those numbers tell us something powerful about where consumer preferences are heading right now. When asked about the fastest-growing consumer demand in food products, 50% of ...

Clean label’s meaning continues to evolve since its industry-facing inception in the mid-2000s when it focused on health and safety, to now include simple ingredients and processing methods and ...

Acosta Group has released the results of its recent Clean Label Insights Study with its proprietary Shopper Community in advance of Expo West, providing brands and retailers insights into the growing ...

How consumers define ‘clean label’ is expanding beyond ‘simple, easy-to-understand ingredients’ to include questions about the safety of some long-used ingredients and processing techniques as well as ...

Across Europe, people are rethinking what makes food worth buying. Shoppers are scrutinising ingredient lists more closely, looking for simple, recognisable components and fewer additives. At the same ...

Clean-label has been one of the biggest trends of 2025. While many consumers want functional benefits from food, others are interested in shorter ingredients lists and clarity around nutritional value ...