NEW YORK—The IAB Tech Lab has launched “Ad Format Idol,” an initiative to standardize emerging connected TV ad formats. The global standards-setting body said its new project seeks help from ...
More evidence of content cuts at CC Radio: Their much-acclaimed Format Lab is gone from the web. Replaced by their “I (Heart) Music” website for mobile phones. The list now only includes a few HD ...
New Delhi: IAB Tech Lab announced the launch of its latest initiative, “Ad Format Idol,” aimed at standardising emerging connected TV ad formats. This project seeks to define and standardise common ad ...
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