BIC for Her pens have a thin barrel “designed to fit a women’s hand,” BIC says. The pastel-colored pens also have a diamond engraved barrel for “an elegant and unique feminine style.” (Image: ...

There is a premium on the cost of the Bics for Her product line targeting women. The pens, which we wrote about earlier today, are pink, small, and bejeweled—and have attracted ridicule for those ...