Ferruccio Lamborghini’s rivalry with Ferrari is a tale rooted in ambition, innovation, and audacity. His unconventional ...

Ferrari is pressing ahead with its EV, while Lamborghini is pulling back. Lamborghini told CNBC demand for EVs in its segment is declining and "very limited." One auto industry analyst said Ferrari ...

Still considered by some purists to be an affront to Lamborghini’s lineage of iconic supercars, the Urus SUV isn’t going anywhere. It’s the brand’s best-selling model, which is why the company is hard ...

Ferrari has unveiled the technology which will power its hotly-anticipated first electric car, the Elettrica, as the 78-year-old luxury Italian sportscar maker looks to add battery power to its hybrid ...

Lamborghini Lanzador was set to hit the market with all the bells and whistles of the brand's first EV. However, the Italians changed their minds out of the blue, leaving Ferrari to have all the fun ...

Ferrari unveiled the fully electric Luce on Monday and the industry has been abuzz with what a huge disappointment it is. The quad-motor, four-door blob somehow manages to look modern, generic, and ...

Lamborghini CEO Stephan Winkelmann told CNBC the automaker's decision to kill its all-electric vehicle plans to focus on plug-in hybrid electric vehicles was "the right way to go" for his company. His ...

The Ferrari SF90 XX Stradale made history when it was announced. Up to this point, all the 'XX' cars that Ferrari put out were track-only and not road-legal. Now that the latest XX is road-legal, ...

Considered little more than “an expensive hobby,” Lamborghini has scrapped plans for the all-electric Lanzador, opting instead to develop a plug-in hybrid model and maintain its focus on gas-powered ...

On the 6th of May 2025, both Ferrari and Lamborghini published their Q1 2025 results indicating a strong beginning of the year and demonstrating the impact of their recent hybrid model launches. In ...

Ferrari’s rough week has convinced Lamborghini it made the right call. The Italian marque’s CEO, Stephan Winkelman, told CNBC that the negative response to the Luce’s unveiling makes him think his ...

Forbes contributors publish independent expert analyses and insights. Peter Lyon is based in Tokyo and writes about the car industry. This voice experience is generated by AI. Learn more. This voice ...