Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. Wikipedia is arguably one of the most well-known brands in the world. Which means you’ve most likely ...

Between HBO Max, Apple TV+, Disney+, and a yet-unnamed NBCUniversal streaming network, many of the entities set to battle in the great streaming wars to come don’t actually exist yet. This means all ...

For decades now, the PlayStation logo has been accompanied by an iconic jingle. It’s a very simple sound, but anytime it appears in a commercial or trailer, fans immediately know that a PlayStation ...

Frito-lay brand Tostitos launched a sonic logo in January and is now rolling it out more broadly, according to information shared with Marketing Dive. The 1.5 second-long sound is meant to remind ...

We may receive a commission on purchases made from links. You may not know the name Tohru Okada, but if you've ever owned a PlayStation console, you'll be familiar with one of his most iconic ...

As part of its ongoing rebrand, Apple has unveiled a new Apple TV bumper — but blink and you could miss it. On Monday, Apple released a very short video showcasing the brand new Apple TV logo. The ...