CVS, Amazon, and IKEA are among the 350 companies with the best loyalty and rewards programs, according to research from USA TODAY and Plant-A.

Loyalty programs do not need to be rethought entirely. However, they do need to be accessible across the full journey.

Starbucks made some major changes to its long-standing loyalty program last month.

With over 1 million active and engaged customers in its MVP program, the Ahold Delhaize banner is dialing up personalization ...

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Customer loyalty programs have become a staple of brand marketing, promising to reward repeat customers and boost lifetime value. A recent survey of U.S. consumers found that 63% make purchase ...

Personalization wins loyalty. Loyalty programs thrive on real-time data and AI-driven insights, which help create tailored rewards that drive deeper customer connections. AI powers smarter rewards. AI ...

A strong relationship with your customers is the basis of any business that is successful. The loyalty programs, if carefully designed and implemented can be powerful tools to strengthen these ...

Loyalty programs are undergoing a transformation from marketing perks to essential financial tools, as consumers increasingly use rewards to manage budgets amid high prices. Banks, fintechs, and ...

Nandika Suri is charged with expanding loyalty membership and deepening engagement, while Sabrina Callahan will pursue a ...

In 2026, loyalty programs are evolving into data-driven engagement platforms, with transparent data practices and unified systems becoming key differentiators. Companies are adopting consent-based ...