Personalization in marketing has evolved far beyond simply inserting a customer’s name into an email. As consumers grow increasingly tech-savvy and expectations for seamless, personalized digital and ...

Personalization has long been hailed as the holy grail of digital marketing. The ability to deliver the right message to the right person at the right time can not only improve engagement but also ...

Welcome to the age of personalization: A time where customers are simultaneously expecting you to know everything about them before they land on your site, while still being extremely cautious about ...

A Boston Consulting Group study encompassing over 50 companies across 10 industries found that the lack of a plan was one of the leading reasons organizations were unable to achieve the level of ...