The decision to leverage B2B channel partnerships often underpins the first stage of company growth. It provides a vital ...

Pharma marketers enter 2026 asking where DTC fits in the DTP era.  | Pharma marketers enter 2026 asking where DTC fits in the ...

Natalie is Founder & President of Magnetude Consulting, a full-service marketing agency working with small and midsized B2B tech firms. When someone says, “MSP,” most think “IT.” This instinctive ...

Measuring marketing effectiveness is essential for any business investing in multiple channels. Two popular approaches – multi-touch attribution and marketing mix modeling – help marketers understand ...

A research paper I recently came across, " The Evaluation of Marketing Mix Elements: A Case Study*," highlighted some potential gaps that influence the effectiveness of marketing strategies—and, I ...

Meridian, Google’s new open-source Marketing Mix Model (MMM), has entered the rapidly evolving market for advanced marketing analytics and forecasting tools. This article explores Meridian’s key ...

Close up portrait of serious beautiful millennial young woman with smooth healthy skin and black hair looking at camera. Face of Hispanic 30s female model on grey background. Beauty care concept ...

Opinions expressed by Entrepreneur contributors are their own. A marketing strategy is the “plan identifying what marketing goals and objectives will be pursued to sell a particular product or product ...

There have been two massive shifts that have impacted the crude oil and natural gas industry. The rising demand for clean energy supply. The transition to an entirely digital world. Interestingly, it ...

Google launches Meridian, an open-source marketing tool using advanced modeling to optimize ad budgets and measure campaign effectiveness. Google’s Meridian uses advanced modeling to improve ad budget ...