Max Factor has revealed Sophie Habboo as the face of its new Lasting Blur foundation. It's on sale for just £9.99 in Boots.

The beauty industry has a long history behind it, but Max Factor’s influence—the makeup artist responsible for creating the first available products outside of the movie industry—dates all the way ...

Hollywood’s makeup king attempted to apply science to glamour for decades, and more about what happened to Max Factor and his ...

The night Max Factor premiered his new makeup studio in Hollywood — Nov. 26, 1935 — many of the glamorous stars in attendance had him to thank for improving their appearance on film. Located on ...

LONDON — Diversity and individuality have become key in the beauty industry, and Max Factor is seizing the moment with a new campaign called You x Max Factor, which will feature mothers and ...

It is not possible for me to discuss the history of modern cosmetics without invoking the name of Max Factor. The man was a genius. He created Pan-Cake, the make-up that made filming in Technicolor ...

Priyanka Chopra has been in the entertainment industry for 20 years. In addition to winning Miss World in 2000, Chopra has starred in countless Bollywood and Hollywood blockbusters. Given her success ...

LONDON — Max Factor, the Procter & Gamble Co.-owned makeup brand, has looked to a late silver-screen icon for its latest face. The firm has named Marilyn Monroe as its global glamour ambassador, a ...