What do players actually do when playing a game? This question is of utmost importance to game developers, after all, the success of their game will depend on players playing the game as they intended ...

LOS ANGELES - March 21, 2007 - Interpret, a leading new media research and measurement firm, recently released findings from their latest Gameasure report which reinforces the significance of video ...

The USFL's inaugural season debuts next week, as the league is seeking to revitalize spring football while the NFL goes through its offseason. For the USFL to have staying power, new innovations to ...

According to Jane McGonigal, one of the most forward-thinking game designers in the US, the essential elements of a game are: a goal, rules, a feedback system, and voluntary participation. Is life a ...

Nebraska has something to prove. So does Kentucky. Throw Alabama in there. Tennessee, too. Call them measuring-stick games or temperature-takers. They’re games that can give a glimpse at the direction ...

Though there are plenty of winnable games against fringe playoff teams and clubs with nothing left to play for but lottery position over the final three and a half weeks of the regular season, the ...

With the in-game ad market heating up, tools for measuring the effectiveness of ad placements in gaming environments are increasingly important. How much attention, for example, did a placement for ...

Going 4-3 or better would be the clearest, most incontrovertible way to measure success for the Bengals over the final seven games of the season. Not only is winning more than you lose a baseline for ...

Planning, measurement, ABM and content mapping were just the tip of the iceberg for the topics covered at this year's Strategy & Planning Series. Industry thought leaders from companies such as ...