Analysts predict a strong third quarter for Netflix, which reports on Tuesday, and see even greener pastures in the quarters ahead Analysts are expecting few surprises in Netflix's earnings on Tuesday ...

When Netflix introduced its ad-supported tier in late 2022, it wasn’t exactly a surprise. Other mainstream streaming services had been widely adopting the strategy, much to viewers’ protests. Now, ...

Forbes contributors publish independent expert analyses and insights. I report on media as well as its intersection with news and culture. Netflix has dramatically reversed its stance on advertising, ...

Netflix has been focused on scaling up its ads business rather than optimizing it. The result is that ad-supported customers aren't being fully monetized. "So there is still a gap between the ad tier ...