I n the mid-1980s, soft drink behemoth Coca-Cola announced it was switching things up and introducing the public to a new and ...
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What Was New Coke And Why Did It Fail So Spectacularly?However, when New Coke was introduced in April 1985 -- Coca-Cola's attempt to better compete against Pepsi -- the soda's classic flavor went out the window. Despite performing well in blind taste ...
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