Deighton, John A., and Leora Kornfeld. "Harvard Business School Executive Education: Balancing Online and Offline Marketing." Harvard Business School Teaching Note 514-123, April 2014. (Revised May ...

There are manual processes at several junctures in the workflow for ad placement on offline media. Only online advertising can be end-to-end programmatic today, handling planning, decisions, payment, ...

The key objective of the campaign was to protect young people from the dangers of paedophiles online by getting them to adopt safe ... we were able to support key marketing principles with numerous ...

Deighton, John A., and Leora Kornfeld. "Harvard Business School Executive Education: Balancing Online and Offline Marketing." Harvard Business School Case 510-091, February 2010. (Revised March 2012.) ...