OOH Delivers 2x the Performance Lift of TV, New OAAA and Kochava Study Finds

The Out of Home Advertising Association of America today released a new study conducted in partnership with Kochava, reinforcing out of home (OOH) advertising’s role as a high-performing, measurable ...
Reuters

Out of Home Advertising Revenue Hits Record $1.98 Billion in Q1 2025

WASHINGTON, DC, June 4, 2025 (EZ Newswire) -- The U.S. out of home (OOH) advertising industry posted its highest-ever Q1 revenue, reaching $1.98 billion, according to new data released today by the ...
Reuters

Out of Home Advertising Revenue Rises to $2.86 Billion in Q2 2025, OAAA Reports

WASHINGTON, DC, August 27, 2025 (EZ Newswire) -- Out of home (OOH) advertising revenue grew 3% in the second quarter of 2025, reaching $2.86 billion, according to the Out of Home Advertising ...
adexchanger

Clear Channel Brings Mid-Flight Measurement To Its OOH Network

In today’s outcomes-driven ad market, out-of-home (OOH) media is still playing catch-up with digital-native channels in the measurement race. The pressure on OOH marketers to prove outcomes is growing ...

FBI and OAAA Renew Partnership, Expanding Nationwide Out of Home Program Supporting Public Safety

WASHINGTON, May 06, 2026 (GLOBE NEWSWIRE) -- The Out of Home Advertising Association of America (OAAA) today announced the renewal of its partnership with the Federal Bureau of Investigation, ...
TMCnet

Creative Quality Emerges as Key Factor in OOH Campaign Performance, New Analysis Finds

Building on prior research demonstrating the effectiveness of out-of-home (OOH) advertising, new analysis from Clear Channel ...
MediaPost

Study: How OOH Ads Fuel The Sports Economy

While out-of-home sports ads have long been a staple of stadium signage, a new study from Stagwell’s Harris Poll concludes the impact of such ads extends well beyond venues, building fan excitement, ...
adexchanger

OUTFRONT Is Using Agencies’ AI Enthusiasm To Spur Wider Programmatic OOH Adoption

The out-of-home channel has a reputation for being behind the digital times. That reputation often means advertisers treat OOH as a separate channel that’s the domain of specialists, rather than as ...
exchangewire.com

Going All Out on OOH: What Will 2026 Bring?

As the out-of-home (OOH) sector continues on a trajectory of growth, what will next year bring? We asked the ad tech industry what they predict for the OOH space in 2026. Just last week, the UK’s ...
Marketing

OOH = ABM: Your Account-Based Marketing Strategy Needs a Real-World Power-Up

Marketing and advertising executives are constantly battling for attention in a saturated digital landscape, especially when attempting to land those coveted high-value B2B accounts. When the C-suite ...
Media4Growth

OOH delivers 2x the performance lift of TV: New OAAA and Kochava Study

A Valuable Performance Medium, analyzes device-level data across hundreds of campaigns spanning seven verticals, including ...