Managing ad campaigns can be daunting and laborious. Once campaigns are launched you need to actively manage them by monitoring and making adjustments on a regular basis. This, along with other ...

Several considerations should be considered while devising PPC advertising bidding strategies. One of the crucial elements for achieving a successful campaign is to have a well-defined objective. Are ...

Pay-per-click (PPC) advertising is rapidly transforming, especially with so many options for automation, with artificial intelligence (AI) and machine learning leading the charge. For businesses, ...

AI has emerged as more than just a tool—it has become a pivotal player in the professional world. My 2019 book, “Digital Marketing in an AI World,” explores the transformative impact of AI on PPC, ...

Learn what challenges to overcome, opportunities to pursue, and skills to develop to be a successful PPC marketer in the age of automation. Once upon a time, when everyone’s favorite ad platform was ...

Choosing between PPC and SEO is crucial for any marketing campaign’s success. This article explores the pros and cons of each to help you make an informed decision. The two main methods that are ...

Content marketing produces 3x more leads per dollar spent than paid search advertising, offering exceptional value for small businesses with tight budgets. While PPC offers quick visibility, content ...