The Internet radio service, which once cited user unhappiness in abandoning the use of audio advertising, is now occasionally playing 15-second ads between songs. CNET contributor Don Reisinger is a ...

(Think of advertising as the bottom of a three-layer pyramid.) Pandora is unique for using an ad-based, audio service as a customer acquisition tool. To that point, 70 percent of the 465,000 net new ...

Pandora just announced the beta-testing phase of its interactive advertising rollout, as the idea of talking to machines has become more common on apps, websites -- and, of course, with chatterboxes ...

There is still room for digital transition in advertising, especially in audio, as shown by Sirius XM Holdings’ SIRI third-quarter results. Advertising revenue growth in Pandora and off-platform (the ...

With Pandora's launch of car-specific audio ads, free Pandora listeners who use automobile systems to listen to the Web's top radio service will hear fewer ads -- and marketers will have better ...