The Pantone company built a business by standardizing the way designers and companies communicate about color. But one artist is challenging their color monopoly. The human eye can detect about a ...

Our recent internet era has been plagued by a barrage of quiet luxury, sleek trad wife aesthetics, clean girls, sad beige babies, tech oligarchs, Sydney Sweeney’s good jeans and more. Pantone brought ...

Ahead of Pantone’s December 4 announcement of its 27th Color of the Year, explore the complete history of selections that have shaped design trends and reflected our collective mood. Pantone will ...

Pantone's color of the year for 2026 is Cloud Dancer, a 'billowy white' that is meant to bring calm to a chaotic world ...

From rose gold iPhones to shimmery cosmetics, metallics are everywhere. Now, Pantone is expanding to standardize those colors, too. With the rise of soft, cloth-coated gadgets, it’s become clear that ...