Forbes contributors publish independent expert analyses and insights. Leadership Strategist Dan Pontefract covers leadership and culture. If you’re looking to solve problems more effectively, the key ...

Whether through subtle cues or more overt behaviors, the signs of being perceived in a negative light can be unsettling. Knowing how we come off to others can be an eye-opening experience, to say the ...

Researchers examined decades of data to create a unifying theory to explain biases in perception. Photo-Illustration: Martha Morales/The University of Texas at Austin How humans perceive the world ...

We hear it all the time, in the business world, in the political arena, in marriages, anytime there is a disagreement or conflict: “Perception is reality.” This aphorism is often used to justify a ...

What do people really think when they see your brand? Do they trust you, roll their eyes, or feel like you’re the obvious choice? That gut-level reaction, shaped by every touchpoint from your website ...