Editor's Note: This article has been updated on April 16, 2024 to include new data and information. The original content was authored by Phil Britt. These days marketers no longer talk about ...

Personalization may be the promise, but the retail experience that customers get from their favorite brands often tells a different story.

Dave Edelman, former chief marketing officer at Aetna and co-author of “Personalized: Customer Strategy in the Age of AI,” takes us on a deep dive into personalization as a much-needed corporate ...

Building and sustaining deep customer loyalty is a big task that very often comes down to the little things. Too many brands skip over those seemingly small details — and if you get them right, it’s a ...

Ivan Popov is the CEO of Vipe Studio, which establishes and maintains WordPress websites for enterprises, SMEs and e-commerce platforms. Back in the day, did you ever imagine people would prefer to go ...

Consumers are increasingly spending their time on the internet. According to recent surveys, average daily time spent consuming digital media ranges anywhere between six to sixteen hours. And in ...

Dynamic odds personalization shows how sportsbooks adjust markets and timing, affecting the betting experience without necessarily changing headline odds.