Machine learning is growing. Here are some important considerations for marketers regarding machine learning’s impact on personalization. Marketers by now know machine learning has made an impact on ...

We recap the webinar with ICF Olson, "Getting Started with Machine Learning," which discussed new ways to deploy personalization techniques. In a world where context is king for marketers and their ...

Digital commerce is entering a new era where customers demand not just personalized interactions, but real-time, meaningful and context-aware experiences. Traditional machine-learning-driven ...

Tomorrow, I’ll be joining speakers, panelists, and moderators from across the digital health industry at Vator’s Splash Health, Wellness, and Wearables Conference in San Francisco. My panel will focus ...

Personalized digital marketing platform provider Jivox on Monday introduced a patent-pending machine-learning technology, the IQ Ad Content Recommendation Engine, designed to bring more efficiency and ...

Google is bringing personalization and testing tools to a wider audience of marketers with its new, free Google Optimize, as announced in a company blog post Wednesday. The product is a free version ...

Machine learning is a rapidly growing field with endless potential applications. In the next few years, we will see machine learning transform many industries, including manufacturing, retail and ...

Researchers from Texas A&M, Iowa State University, Rice, and University of Texas Southwestern Medical Center published a new paper in the Journal of Marketing, which examines the efficacy of patient ...