UI and UX have matured. What used to be about visual novelty is now about clarity, trust and long-term usability.

Doug Wintemute is a staff writer for Forbes Advisor. After completing his master’s in English at York University, he began his writing career in the higher education space. Over the past decade, Doug ...

In today’s mobile-first world, the design and functionality of a company’s app can significantly affect its relationship with users. As more consumers engage with brands through mobile devices, ...