Early in 2023, Powerade twe a ked its formula and gave its bottles a new look to highlight the drink’s 50% more electrolytes than Gatorade Thirst Quencher. Now the Coca-Cola-owned brand is launching ...

With hundreds of thousands of fans watching in the stands, and millions more at home, it truly takes more to be a college football player in today’s landscape of the sport. That’s why Powerade ...

Ahead of the college football season, sports hydration brand POWERADE has kicked off their latest marketing campaign featuring a star-studded roster. In a new commercial that debuted on Thursday, the ...

There was a time when Jared Verse flew under the national radar after beginning his college career at FCS Albany. After transferring to Florida State last year, Verse has swiftly risen to one of the ...

Florida State football's defensive end Patrick Payton landed his first NIL deal. Payton is part of a newly launched Powerade marketing campaign titled 'Commitment Takes More.' “I’m just blessed with ...

The NIL era of college football has continued to take over the sport. Ahead of the 2025 college football season, stars across the sport have continued to ink major NIL deals, adding to their national ...

Army simply wins bowl games under Jeff Monken. The Black Knights dominated UConn in the Fenway Bowl on Saturday in a ...

A breakdown of this week's rankings as two new teams join. Lowndes (Valdosta, Ga.) and DeMatha (Hyattsville, Md.) join the Power 25 high school football rankings presented by Powerade this week after ...