This ebook, based on the latest ZDNet / TechRepublic special feature, explores how you set up an analytics infrastructure that sees around corners and gives you options to avoid a head-on crash. Read ...

In this special guest feature, Will Fellers, Product Manager at Quantum Spatial Inc., explores different types of analytics – descriptive, predictive and prescriptive – and discusses how companies can ...

Measurement insights are a key part of optimizing your customer experience. At every step in the journey, it is critical that you understand what consumers are doing and how your channels and touch ...

The role of a marketer has changed dramatically over the past two decades. I’ve seen it firsthand, having led marketing teams at technology companies of varying sizes and stages of maturity, from a ...

The phrase "big data explosion" is quickly becoming a cliche in the business intelligence space. By now, those who are familiar with how quickly data is being generated are well aware that the ...

With data becoming the backbone of an organization’s operations, analytics are becoming even more valuable to produce meaningful insights. By enriching the visualization framework with different ...

Here we explore the ways predictive analytics and prescriptive analytics are being used in the call center today, and trends to watch for tomorrow. Predictive analytics can help evaluate behavioral ...

This ebook, based on the latest ZDNet / TechRepublic special feature, explores how you set up an analytics infrastructure that sees around corners and gives you options to avoid a head-on crash. Read ...

Prescriptive analytics has become a real competitive advantage for marketers. Here's why. Analytics has long been the backbone of marketing success. Analytics enables marketers to make data-driven ...

I was watching a short video by Babson College Prof. Thomas Davenport on the Harvard Business Review website recently and found it to be a good, simplified explanation of analytics. (Stop! Don't swipe ...