If you buy CTV advertising, you’ve likely encountered two approaches to securing premium inventory: programmatic guaranteed ...

Direct supply path connection to Xumo’s premium streaming inventory gives advertisers more working media, less latency and clearer paths to performance Xumo, the streaming joint venture between ...

CEO Thomas Lesinski stated that "2025 was a year of meaningful progress for National CineMedia," highlighting continued investments in the platform, increased advertiser demand, and strengthened ...

Television advertising has undergone a remarkable transformation in recent years, with connected TV (CTV) emerging as a powerful channel for marketers seeking the impact of traditional television with ...

We're witnessing an unprecedented expansion of premium advertising inventory driven by two powerful forces: the rapid adoption of ad-supported streaming services and dramatic improvements to the ...

NEW YORK, Jan. 29, 2026 /PRNewswire/ -- Cadent, the predictive advertising company, announced today that 100% of its SSP's CTV supply paths are direct. Jounce Media, the industry leader in ...

The MarketWatch News Department was not involved in the creation of this content. New AI Ads enables healthcare publishers to monetize high-intent HCP engagement within AI chat experiences as ...

In today’s world of online display advertising, publishers and advertisers need to work together to ensure that every campaign delivers to its objective. When looking to buy or sell premium inventory ...