Packaging shapes consumers’ split-second decisions by conveying quality, usability, brand values and sustainability while protecting the product.

Product packaging is more than just a practical choice—it plays a critical role in shaping customers’ perception and memory of the product and the business behind it. Carefully chosen, smart packaging ...

Once designed mainly to protect products and display basic information, retail packaging now plays a far more complex role in ...

Two product recalls have been issued after consumer safety officials warned that they violated child-resistant packaging ...

We know that how beauty products are packaged matters greatly from a sustainability perspective with recycling but the jars, tubes, and bottles that they're housed in are also important for protecting ...

When we think of packaging as a branding tool, we tend to think of amazing retail packaging like Apple's. The electronics firm maintains a secret "packaging room" where hundreds of potential package ...