AdExchanger, part of the Chief Marketer Network, is launching Programmatic AI, a new industry event debuting May 18–20, 2026, ...

AdCP’s creation is a testament to the fundamental changes AI is driving across all sectors of the advertising industry. While many investments in AI have been in data analysis and campaign ...

Feo brings more than two decades of experience shaping the digital ecosystem space. He was an early executive at Tapad, where he helped pioneer cross-device identity throughout the programmatic ...

This verdict, which revealed that Google unlawfully tied its publisher ad server to its ad exchange, sent ripples throughout the programmatic ecosystem. The implications for publishers and supply-side ...

As more advertisers fully embrace programmatic advertising, they are demanding digital advertising auctions that prioritize transparency, visibility, and signal. OpenAds is designed to deliver a ...

America's Test Kitchen (ATK), the iconic culinary media brand trusted by millions, today announced the launch of direct and ...

While advertisers leverage demand-side platforms (DSPs) to set up and launch their campaigns, ad exchanges are still the backbone of programmatic ad buying. Being a marketplace connecting marketers ...

Programmatic media company MiQ today today launched MiQ Sigma, an advertising solution that unites more than 300 diverse data feeds, spanning 700 trillion consumer signals across what consumers are ...

HUMAN's Ad Fraud Defense empowers platforms with pre-bid detection and mitigation controls to maintain marketplace integrity TEL AVIV, Israel, April 15, 2025 /PRNewswire/ -- Primis, the leading ...

Even though supply path optimization is among the key trends in the modern programmatic ecosystem, ad fraud still remains an issue. This happens due to an entire range of reasons, including but not ...

The opinions expressed in this article are the authors’ own and do not reflect MM+M or Haymarket Media. In a recent Q&A published in MM+M, a client-side marketer explained why she’s given up on ...

Historically, the prevailing assessment of programmatic advertising in the agency world has been that it doesn’t provide the desired transparency in terms of where an ad ran or a clear picture of the ...