The activity of programmatic advertising includes the automated process of purchasing and selling ad space in real-time and ...

Investments in programmatic advertising keep growing, which means that the industry’s evolution is not going to stop in the foreseeable future. Continuously offering new opportunities to both ...

Programmatic marketing has truly delivered on its original promise of being “the future of online advertising” over the past 15 years. But what is programmatic marketing, and what does it look like ...

Programmatic advertising uses advanced technology, including artificial intelligence (AI), machine learning (ML) and analytics, to gain a deep understanding of a brand’s audience before ad space is ...

Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. The word “curation” awakens the imagination of selecting a great ...