In 2017, banner viewability (ads seen by a person) in the UK is just 52% - the lowest in the western world. Given the attribution and research tools available, ad viewability could and should be 100%.

The default mindset for online advertising has been “more data yields better results.” That idea has led to massive expansion in the data collected, created, and sold throughout the ecosystem. However ...

While programmatic trading has become the dominant form of advertising in display environments, its uptake across other platforms has been less prolific. However, with programmatic techniques being ...