The way to earn publicity is to be newsworthy. In other words, worthy of being written about and talked about. To build awareness of your services, it pays to invest in publicity. Publicity is the ...

If executed right, a publicity stunt -- especially during a big event such as the Super Bowl -- can make a business famous and help it grow its customer base as a result of all that publicity. The ...

The right of publicity is a law that few people outside of Hollywood know much about. Nevertheless, it is an increasingly important right in our digital age even when celebrities are not involved. The ...

Anniversaries provide the perfect opportunity for celebrating your company's accomplishments while thanking the customers who helped your business get where it is today. Publicizing your anniversary ...

It's a cliché that there's no such thing as bad publicity, and it may be a bit of solace as a small-business owner that the negativity means someone is paying attention to you. Research, however, ...

Getting publicity for yourself, or your company, is just as important as advertising your brand — but it's often overlooked. Entrepreneurs from Richard Branson to Jeff Bezos have a well-crafted PR ...

Mark Cuban co-founded Broadcast.com, a provider of online multimedia and streaming services, which was sold to Yahoo! in July of 1999. Prior to that, he co-founded systems integrator MicroSolutions, ...

Want to learn more about drafting, negotiating, and understanding intellectual property and technology contracts and have 10 minutes to spare? Grab your morning coffee or afternoon tea and dig into ...