Advertisements can humor you, frighten you, delight you or incense you, but if you want to move someone based on logic and reason, your ad had better contain a rational appeal using facts, data and ...

A successful marketing campaign can kick-start your company's growth, while an unsuccessful one can cost you money and resources, and may even hurt you in your target markets. Getting it right is a ...

Adam Hayes, Ph.D., CFA, is a financial writer with 15+ years Wall Street experience as a derivatives trader. Besides his extensive derivative trading expertise, Adam is an expert in economics and ...

Discover the concept of homo economicus, its origins, and why it's essential in economics. Explore its rational decision-making model and its limitations today.

Rationality is what keeps us sane in the messiness of life. Being able to stay rational through a difficult time, or just for as long as a simple argument, is a sort of safety vest we can wear to not ...

Rational Emotive Behavior Therapy is a form of psychotherapy that helps you identify self-defeating thoughts and feelings, challenge the nature of irrational and unproductive feelings, and replace ...

Some people have faith that their spouse won't cheat on them. Some have faith that things happen for a reason. Some have faith in God. Is there a common commitment underlying these disparate ...

The short answer is no. The harder you try to be purely rational the less likely it is you’ll get there. What people have is the capacity for rational thought. This capacity exists on top (literally) ...

Is rational decision making inherently better than making decisions based on instinct? I was struck by this question during a presentation by Dr. Michael Etgen at our IBM Academy of Technology ...

Mathematics students face challenges with rational and irrational numbers. Understanding the principles and patterns simplifies this concept. Rational numbers can be fractions of integers. Irrational ...

Peter Saul does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond their ...