Using AI, Devotion scales creator identification, outreach and relationship management for a new era of influencer marketing.

AI mediates discovery—deciding which creators and brands get surfaced and trusted. Marketers must move from winning search ...

How an AI-generated Bigfoot named Yeti Boo went viral and evolved into a brand-backed AI content studio blending humor and ...

Over the past four months, millions of people have enjoyed the uproarious life advice dispensed by Granny Spills, an influencer wearing all-pink designer suits, on TikTok and Instagram. “Flowers die, ...

When Spanish model Aitana López first appeared on Instagram, her flawless pink hair and perfectly curated lifestyle posts quickly attracted thousands of followers and brand collaborations. But there's ...

AI influencers never age, never slip and rake in followers, but experts warn their flawless fantasy comes at a real cost.

In the age of AI-everything, the rise of AI influencers is not as far-fetched as you'd think. What has come to surprise many though is not how quickly they’ve integrated into social media feeds, but ...

Reviewers say the best AI headshot generators for influencers deliver lightning-fast, professional-grade photos with no wait or expensive studio fees. Many influencers now use these to keep up with ...

The AI marketing boom is here ... to an extent. Marketers remain wary about adopting agentic AI tech and tapping AI-generated influencers.