Organizations of all sizes acknowledge the importance of consumer research. Multinational companies use advanced analytics and conduct large-scale studies to better understand their target market.

If you are planning a research project, or just curious to learn more about research, you can use this guide to get an overview of some key terms. However, research methods vary hugely across ...

In today’s evidence-driven world, there is increasing demand for researchers with the skills to design, conduct, and evaluate studies that help institutions and schools improve their decision-making ...

The Research & Evaluation Methodology (REM) program offers the opportunity to combine substantive interests in education while learning quantitative social science research methods. Our students learn ...

Historically, public opinion surveys have relied on the ability to adjust their datasets using a core set of demographics – sex, age, race and ethnicity, educational attainment, and geographic region ...

This PhD programme offers the chance to undertake a substantial piece of work that is worthy of publication and which makes an original contribution to the field of methodology or which applies ...

Creating time and space for reflection in undergraduate research methods Developing research skills post-pandemic: creating space for reflection and conversation Popular resources There are several ...

Vera Toepel continues: ‘CBS recognises the opportunities of AI but is also mindful of the risks. Our priorities are always reliability and objectivity, and so we will only use AI when that can be done ...