In a one-minute video he posted earlier in the week, he announced he's changing his name to ... Rob Mac. It'll be "mostly" a stage name, and, er, Mac explained that lots of people have had trouble pronouncing it or spelling it over the years.

McElhenney chose a new name due to having to do global business deals, and interestingly ‘Mac’ is his character name in hit HBO comedy It’s Always Sunny In Philadelphia. But would becoming a brand or character mean he would lose his identity of self? Was Rob Mac a product or a person?

Rob McElhenney isn’t making any apologies over his decision to change his name, but he is making a few jokes about it. The “It’s Always Sunny in Philadelphia” star addressed the move amid reports he has filed paperwork to change his name.