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'Disneyland without the rides': How Rodeo Drive became Calif.'s most famous shopping street

A growing procession of people line up behind a velvet rope, awaiting their turn to enter the rarefied space as rows of palm trees cast spiky shadows against nearby walls. The occasion: just a normal ...
autoweek

Rodeo Drive Hosts the World’s Coolest Cars on America’s Most Expensive Street

The Rodeo Drive Concours d'Elegance grew out of a simple car show that used to be held at Beverly Hills High. In 1992 then-Ferrari CEO Luca Di Montezemolo came along and asked Beverly Hills car ...