Rolex dominates the luxury watch space, with the brand alone accounting for nearly a third of the Swiss watch market. So perhaps it’s time for the Crown to expand and find another industry to dominate ...

Are you a print subscriber? Activate your account. By Tim Nudd - 2 hours 13 min ago By Adrianne Pasquarelli - 13 hours 4 min ago By Ad Age and Creativity Staff - 17 hours 8 min ago By Sean McCaffrey - ...

Why make a new ad when old movies can make one for you? One of the first in recent memory to use movie- and TV-clip compilations for advertising benefit was Apple, with the first-ever iPhone ad, ...

Every Rolex tells a story. This is true when it comes to Roger Federer, who has endorsed ultra-luxury Rolex watches since 2006. Earlier this week, the top Swiss watch maker released the new Rolex ...

Rolex is finally getting into the secondary market. After an initial rollout of its new Certified Pre-Owned program in Switzerland, Austria, Germany, France, Denmark, and the U.K. in December, the ...

Bill Paxton, the Emmy-winning actor who was most famous for his roles in “Titanic” and “Apollo 13,” got one more appearance on the screen during the Oscars on Sunday night, thanks to a Rolex ad that ...

Get an insider look into the relationship between Rolex and Tudor from the perspective of an authorized dealer. Honest thoughts, surprising insights, and what ADs wish collectors knew. #Rolex ...

Rolex is the first—and often the only—watch brand people think of when it comes to high-end timepieces. But beyond that instant recognition, Rolex has become a broad cultural touchstone with symbolic ...

He couldn’t wear a regular wristwatch. It had to be a Rolex. That’s just a little awkward for Brian Flynn. The top Democrat running in New York’s 19th Congressional District took out a full page ad in ...

Fancy yourself a brand new Rolex? When it comes to getting your dream luxury watch, time is of the essence. Getting your hands on a luxury watch isn't just a matter of coughing up the cash. For top ...