Entering a contest, joining a mailing list for text-messaged coupon codes and signing up for mailing lists are methods of garnering Short Message Service or SMS opt-ins. Asking customers as they order ...

Rich Rosen is the Founder & CEO of Fastcall—a leading Salesforce native app for phone, SMS and video. Rich has two phone-related patents. SMS messaging is great for marketing, sales, customer service ...

Retailers face a new compliance risk in Short Message Service (“SMS”) marketing due to the Federal Communications Commission’s (“FCC”) revocation of consent rule that took effect in April 2025. Under ...

We have all seen the Armageddon dates come and go with a chuckle. Millennial computer clocks. Mayan calendars. Oct. 16, 2013. Wait, why Oct. 16? If you do not know already, on Oct. 16, 2013 new ...