Benioff signaled an unconventional approach to Big Game advertising as Salesforce repositions around artificial intelligence.

The world’s biggest YouTuber, MrBeast, recently announced that he has had a Super Bowl commercial idea and is looking for a ...

Salesforce.com wants marketers to know its paid media pitch extends well beyond the confines of social media now. On Wednesday, it revealed buyers can now activate CRM data for ad buys across mobile ...

Big Tech company Salesforce’s latest act stars Matthew McConaughey, rounds of layoffs, and a loving embrace of AI. This Super Bowl Sunday, McConaughey appeared in a Salesforce advertisement focused on ...

Salesforce.com introduced today a new addition to its Marketing Cloud – Social.com, which allows marketers to apply their CRM and social listening data to their social ad campaigns. Creating targeted ...

This post has been updated to include early results from Twitter partner Adobe at bottom. Twitter took another big step in making its platform brand-friendly through its announcement of a new Ads API ...

Salesforce.com and Google will jointly market new customer-management software that lets small businesses advertise on Google’s search engine, the world’s most popular Web site, and take on ...

Salesforce.com is expanding its social ad offerings today with a new product called Salesforce Social.com. Thanks to its acquisition last year of Buddy Media, Salesforce already runs social ad ...

Salesforce.com is always keen to push the social business agenda, and its latest report tackles advertising on the world's largest social network: Facebook. The purpose of the report from Salesforce's ...

Salesforce's recent acquisition of Datorama signals that the marketing-cloud firm wants to take on agencies and consultancies, according to Bill Wise, the CEO of Mediaocean, a software-marketing ...

This is so very Marc Benioff. The bombastic chief executive of Salesforce.com is taking his Chatter message to the masses, via two Superbowl ads bookmarking the planned halftime performance by musical ...