The addition of the segments reflects the growing demand for targeting capabilities as the industry shifts towards addressable advertising ...

iSpot.tv, a measurement tool for television, has found a way to connect its TV ad impression measurement and performance analytics platform to digital audience segments through LiveRamp's IdentityLink ...

The new segments, which draw on Nielsen’s consumer insights solutions arm, Scarborough, cover many of today’s key advertising categories, such as automotive, retail, lifestyle, political and even ...

Media companies created a JIC to standardize and certify cross-platform audience measurement. While ad agencies have been invited to join, companies posting user generated content such as YouTube and ...

The group said it had found `unusual changes’ in measurement results and laid out measures Nielsen needed to take in order to maintain accreditation ...