Sensodyne wanted to do more than just get a sense of whether people were paying attention to its TV ads. The Haleon-owned toothpaste brand also wanted to optimize for attention. But that’s a challenge ...
Thank you for signing up! Did you know with an ad-lite subscription to Milton Keynes Citizen, you get 70% fewer ads while viewing the news that matters to you. Watchdogs upheld a rival's complaint ...
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