“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Sorosh Tavakoli, senior vice president of ad tech at Ooyala. In search ...

ASP.NET 4 adds a wealth of features for client-side developers, including new ways of instantiating controls, a new infrastructure for managing libraries and some minor but much-needed tweaks. And ...

Client-side or server-side? Ask five streaming ad tech experts, and you’ll get six opinions. In this clip from Streaming Media NYC, Streaming Media’s Nadine Krefetz asks execs from Roku, Paramount, ...

In an interview with Kenichi Suzuki from Faber Company Inc., Google Developer Advocate Martin Splitt recently shared key information about JavaScript rendering, server-side vs. client-side rendering, ...

Since Google Plus and a few other cutting-edge websites now render entirely on the client, let's review why server-side rendering is desirable at all. Server-side rendering means when the browser ...

Header bidding has become the de facto approach to programmatic ad auctions since it was introduced in 2014. When a user visits a webpage, header-bidding auctions occur in real time as a page loads, ...

With so much progress made virtualizing servers, many observers say it’s time to turn our attention to the desktop. But is it better to use client-side or server-side hypervisors? Hypervisors have, at ...