The most important call to action feature for any crowdfunding campaign is the pledge reward chart. If you don’t organize the pledges in a way that’s sustainable for your brand, you’ll never reach the ...

This post is in response to What’s Wrong With Sticker Charts and Reward Systems? By Eileen Kennedy-Moore Ph.D. Last week, 9-year-old James came into my office beaming. It was the first time I had met ...

Throughout my years of seeing clients, I often suggested that parents use a sticker chart in order to motivate a child to change his or her behavior. Many times, parents have responded negatively to ...