Levi's, Heinz, Gillette take advantage of FIFA logo rules. What NJ, Philly stadiums did?

Here's how Levi's, Heinz and Gillette became the unofficial FIFA World Cup brands people are talking about.
Opinion

Fifa hid logos on World Cup stadiums – so one brand got creative

Fifa quietly scrubbed logos off World Cup stadiums – so one brand turned the cover-up into a marketing campaign - Organisers have gone to extraordinary lengths to erase unofficial names and logos from ...

Why World Cup logo looks different on Brazil shirt

One thing stuck out about Brazil's kit during their game with Morocco: the badge on the sleeve or rather the color of it.

A World Cup Worker Says FIFA Handed Her Tape and Told Her to Cover Her Nike Logo Because ‘That’s Not Adidas’ — and She’s Not the Only One

A TikTok posted by a stadium worker @nvmjvlissa at the 2026 FIFA World Cup shows her narrating how she was told to cover the Nike logo on her shoes with tape. “I’m working at the World Cup at the Levi ...

FIFA World Cup 2026: Levi's turns stadium logo limitation into social media gold

The venue is set to host six FIFA World Cup 2026 matches, five group-stage games and one knockout match. Out of which, one group stage fixture has already been played.
Entrepreneur

FIFA Clumsily Tried to Hide the Logos of These Banned Brands at the World Cup. It Put Them in the Spotlight Instead.

Outside Levi’s Stadium in San Francisco, FIFA covered the iconic logo with a white tarp. Inside press boxes, Heinz ketchup bottles were taped over. Germany’s Jamal Musiala showed up with masking tape ...