Luxury brands are bleeding customers as dupes take over. The ultra-rich are turning to new ways to signal wealth as luxury dupes, weight-loss drugs, and cosmetic procedures become more accessible to ...

Before influencers and verified badges, social status lived in tiny online flexes. Millennials still laugh about these early ...

Healthy -- and pricey -- snacks from Erewhon are among the new status symbols for Gen Z. Los Angeles Times via Getty Images Young Americans are hungry to assert their social dominance — and they’re ...

Silvia Bellezza is an Associate Professor of Business in Marketing at Columbia Business School. Her research focuses on status signaling in consumption. Whom do you hold in higher regard: Jimmy Carter ...

Did you ever meet someone who seemed to fall for almost any little trick in the book? In the world of status symbols, that seems to be the case all the time. Most of us average people tend to snap up ...

While status symbols have almost always been characterized in a game of "having what others can't," focused on material goods and consumerism, recent shifts in the collective experience and perception ...

Travel has overtaken luxury vehicles as the primary symbol of having "made it" among mass affluent Americans, according to the Forbes Research 2025 Mass Affluent Survey. We polled more than 1,000 ...

Once confined to adolescent years, braces have undergone a remarkable transformation in social perception. As more adults opt for orthodontic treatment, these dental devices have evolved beyond their ...

The 1957 Chevrolet Bel Air did more than move families from driveway to drive-in. It crystallized a moment when American ...

The ultra-rich are turning to new ways to signal wealth as luxury dupes, weight-loss drugs, and cosmetic procedures become more accessible to the general public. Now, new ways of flaunting wealth have ...