In order to serve your customers better, you have to know them better, making the best strategies customer-centric. Conducting surveys and questionnaires give your brand access to information needed ...

When journalists and politicians want to find out the feelings and opinions of Swedes, they often look at survey results published by the SOM Institute. A new doctoral thesis in Theory of Science ...

By Courtney Kennedy, Andrew Mercer, Scott Keeter, Nick Hatley, Kyley McGeeney and Alejandra Gimenez As the costs and nonresponse rates of traditional, probability-based surveys seem to grow each year, ...

One of the most commonly-used measurement tools in psychology research and practice is what’s called the patient-reported, or self-reported, test. This method involves giving a patient, client, or ...

We may receive commissions from some links to products on this page. Promotions are subject to availability and retailer terms. Vice President of Growth & Engagement at CBS News and Stations Jennifer ...

The polite but insistent phone calls started coming for Brian Wille not long after he purchased his Odyssey minivan at Darrell Waltrip Honda in Franklin, Tenn. Was he satisfied with his purchase? Was ...

With the midterm elections in the recent past and less than 12 months to presidential primary voting, many Americans have already taken part (or will shortly) in online and telephone surveys. These ...

While U.S. bishops consider how best and how broad to collect information ahead of a 2014 global bishops' meeting on family issues, several lay Catholic groups took the task into their own hands. In ...