Nielsen wants to regain its reputation as a fully accredited TV measurement service. On Wednesday, Nielsen notched a bit closer to that goal with its announcement of Media Rating Council accreditation ...
Last month, Nielsen introduced its new "Big Data + Panel" measurement, which combines ratings data from traditional households with statistics from smart TVs and set-top boxes. Nielsen's new system ...
Just days after a recent data deal with the Trade Desk, Nielsen has expanded another agreement with Experian for the Nielsen Identity System. Nielsen is already using demographic data from Experian ...
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